Investigating OTA employees’ double-edged perceptions of ChatGPT: The moderating role of organizational support

Based on the conservation of resources theory, this study investigated the relationships between the online travel agency employees' perceived benefits and risks of ChatGPT, job insecurity, and turnover intention. Additionally, we also examined the mediating role of job insecurity and the moderating role of organizational support. Using data from a sample of 432 United States OTA employees, the findings demonstrated that the perceived benefits and risks of ChatGPT significantly affected perceived job insecurity. Moreover, the perceived benefits and risks of ChatGPT indirectly influenced turnover intention through the intermediary variable of perceived job insecurity. Organizational support positively moderated the impact of perceived benefits and negatively moderated perceived risks on job insecurity and turnover intentions, thus helping employees cope with challenges and reduce uncertainty. The findings underscore the need for organizations to foster supportive environments to manage the impact of ChatGPT on OTA employee retention. The theoretical and practical implications were discussed.