声誉
业务
营销
声誉管理
公共关系
知识管理
心理学
互联网隐私
计算机科学
政治学
社会科学
社会学
作者
Huan Liu,Xitong Guo,Hong Wu,Tianshi Wu
标识
DOI:10.1080/10864415.2016.1171977
摘要
ABSTRACTInsufficient research exists on the impact of reputation in online health-care market communities, especially from the multilevel and cross-level perspectives. Based on prior research on individual and organizational reputation, we hypothesize multilevel and cross-level reputation determinants of physicians’ performance in online health-care market communities. Using hierarchical linear modeling, we analyzed the data of 47,182 physicians from 660 hospitals in a Chinese online health-care market community to test our hypotheses. Our results suggest that the number of physicians’ appointments is positively associated with their individual offline and online reputations, as well as the offline and online reputation of the hospital in which the physicians work. We also find that organizational reputation moderates the relationship between an individual’s reputation and a physician’s performance, in such a way that the hospital’s offline reputation increases the importance of physicians’ online reputat...
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