Interpreting television : current research perspectives

Willard D Rowland Jr and Bruce Watkins Introduction Beyond Mass Culture and Normal Science in Television Research Part One Emerging Approaches to Interpreting Television Albert Kreiling Television in American Ideological Hopes and Fears Horace M Newcomb and Paul M Hirsch Television as a Cultural Forum Implications for Research Thomas Streeter An Alternative Approach to Television Research Developments in British Cultural Studies at Birmingham Joli Jensen An Interpretive Approach to Culture Production John Hartley Encouraging Signs Television and the Power of Dirt, Speech, and Scandalous Categories Joseph Turow Pressure Groups and Television Entertainment A Framework for Analysis Part Two Interpreting the Television Text John Fiske Popularity and Ideology A Structuralist Reading of Dr Who Gertrude Joch Robinson Television News and the Claim to Facticity Quebec's Referendum Coverage Paul Attallah The Unworthy Discourse Situation Comedy in Television Thomas H Zynda Fantasy America Television and the Ideal of Community Victor Lidz Television and Moral Order in a Secular Age