Cultural and Creative Industries and Urban Brand Marketing——A Case Study of Wuxi

As a Sunrise Industry, the cultural and creative industries have rapidly developed in recent years, attracting more and more attention from countries and regions all over the world. With the gradual process of urbanization and increasingly fierce competition, urban brand marketing has become a general concern for all the big cities at home and abroad. Cultural creativity, the core element of urban brand marketing and the key competitiveness in this era of original creativity, plays an extremely important role in the process of urban brand marketing. Against the background of economic transformation, Wuxi, one of the Chinese Brand Economic Cities, has attached great importance to the development of its cultural and creative industries in recent years in order to strengthen its brand competitiveness. In this paper, the author raised some unique viewpoints about how Wuxi succeeded in promoting its urban brand through the development of the cultural and creative Industries.