A Critical Review of Consumer Protection Online Shopping, False Advertising, and Legal Protection

Objective: The main objective of consumer legal protection is to increase awareness, ability and independence of consumers to protect themselves and create a sense of responsibility for business actors in running their business. Theoretical Framework: The problem and purpose of the study is to identify the possibilities of problem consumer protection online shopping, false advertising, and legal protection. This article explores the evolution of common law and legislation in response to fraudulent, dishonest, or misleading internet advertising, as well as the prevalence of such practices. Method: This research is a legal study that is descriptive qualitative. The data collection technique used in this research is documentation. The approach used in this study is a juridical approach. The data analysis technique used is Miles and Hiberman. The validity technique used in this study is source triangulation. Result and Conclusion: This paper describes the muslim consumer legal protection paradigm in online transactions and assesses Indonesia's regulatory environment. Researchers found in normative legal studies that the e-commerce agreement is separate from the core notion of the agreement provided in the UNCITRAL Model Law on e-Commerce and the UNCITRAL Model Law on e-Signature. Online commerce is similar to regular trade agreements, except it uses electronic media. We discovered that improving human resources—professional competence, academic competence, resilience, methods, and excellent attitudes and values—solves the legal protection against consumers issue. E-commerce contracts must follow fair trade practices and the law. We also note that the present rules and regulations on information and electronic transactions for consumer protection have failed to safeguard consumers because numerous infractions still result in consumer losses. Research Implications: Implementation of these goals necessitates updating the law of consumer legal protection. This implementation is important so that online buying and selling transactions are recognized as legal and accountable electronic transactions. the object of the transaction may not conflict with laws and regulations, decency and public order. Originality/value: It contributed to activation of the rule of law in the form of legal protection for consumers in buying and selling agreements via the internet.