业务
供应链
供应链管理
可持续发展
可持续经营
标准化
营销
知识管理
过程管理
产业组织
持续性
计算机科学
生态学
政治学
法学
生物
操作系统
作者
Ziqi Zhong,Elena Yifei Zhao
出处
期刊:IEEE Transactions on Engineering Management
[Institute of Electrical and Electronics Engineers]
日期:2024-01-01
卷期号:71: 1642-1654
标识
DOI:10.1109/tem.2023.3337346
摘要
In this article, we aim to explore the relationship between sustainable marketing and supply chain management (SCM) under the background of metaverse technology to realize the sustainable development of enterprises. First, this study deeply studies the influence of metaverse technology on sustainable marketing strategy from the theoretical level. Second, it deeply discusses the integration of digital transformation and sustainable development in SCM. Finally, this study implements a collaborative driving model of sustainable marketing and SCM supported by metaverse. By designing and analyzing the questionnaire on the sustainable performance of enterprises, it is found that SCM, cooperation with customers, investment recovery, sustainable marketing, R&D and design, production, and manufacturing have a significant positive influence on the sustainable performance of enterprises (p<0.01). In addition, the distribution and retail in sustainable marketing negatively impact the sustainable performance of enterprises, and the standardization coefficient is -0.225 (p<0.05). These research results emphasize the importance of sustainable marketing and SCM, which jointly promote enterprises to achieve sustainable performance, and ultimately provide valuable practical guidance for building a sustainable digital economy and contribute to collaborative optimization in enterprise engineering.
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