业务
产品(数学)
产品服务体系
知识管理
数字化转型
过程管理
营销
服务(商务)
商业模式
计算机科学
万维网
几何学
数学
作者
Camila Favoretto,Glauco Henrique de Sousa Mendes,Maicon Gouvêa de Oliveira,Paulo Augusto Cauchick Miguel,Wim Coreynen
标识
DOI:10.1016/j.indmarman.2022.01.003
摘要
Servitization and digitalization are two business model innovations that have affected product companies. From the convergence of these two trends, digital servitization emerged as a novel concept. Digital servitization pushes product companies to radically transform their business model, creating new challenges for its implementation. This paper aims to uncover how digitalization fundamentally transforms product companies in their transition towards services. Based on a systematic review of the literature, we analyze a sample of 180 articles published between 2005 and 2020 using both descriptive and content analysis techniques. Our review thereby offers both theoretical and managerial contributions. We descriptively analyze the evolution of the research field. Furthermore, we propose a new unified definition of digital servitization and discuss nine servitization dimensions where digitalization influences servitization—motivations; strategy; service offerings; structure; culture; resources and capabilities; processes; performance; and servitization ecosystems—leading to a new conceptual framework for digital servitization. Finally, we identify several directions for future digital servitization research.
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