概念化
控制(管理)
感觉
消费者行为
消费(社会学)
订单(交换)
心理学
控制感
感知控制
营销
计算机科学
社会学
业务
社会心理学
人工智能
社会科学
财务
作者
Keisha M. Cutright,Eugenia Wu
摘要
Abstract Although personal control is a fundamental human need, research has not yet systematically examined how it functions in consumer and marketplace settings. This article reviews and integrates the existing research on the topic to provide a greater understanding of how personal control and consumer behavior shape and inform one another. We first integrate multiple streams of research to discuss the conceptualization and antecedents of personal control. We then propose an organizing framework that identifies two ways in which feelings of low control shape consumer behavior: through motivating consumers to look for a sense of order and structure in their consumption environments and through motivating consumers to use consumption activities to reestablish feelings of control. We close by highlighting several future research directions for advancing the current understanding of how personal control and marketing relate.
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