THE EFFECT OF ARTIFICIAL INTELLIGENCE ANXIETY AND LITERACY ON THE INTENTION TO USE ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN THE BUSINESS-TO-BUSINESS (B2B) MARKET

This research aims to examine the levels of AI literacy and anxiety towards AI that affect the adoption of AI technologies in business-to-business markets within the framework of the technology acceptance model. The data obtained through an online questionnaire administered to 407 decision-makers operating in various sectors in Turkey revealed AI literacy, efficient knowledge, reduced anxiety, and increased intention to use. In addition, it was determined that anxiety toward artificial intelligence negatively affected the intention to use it. The findings suggest that artificial intelligence literacy should not be limited to technical knowledge but should include ethical awareness and critical evaluation competencies. In this context, the study contributes to the literature and suggests a guiding framework for future research.