投资(军事)
情感劳动
消费(社会学)
广告
价值(数学)
心理学
授权
互联网
社会心理学
社会学
业务
政治学
计算机科学
万维网
社会科学
机器学习
政治
法学
出处
期刊:BCP business & management
[Boya Century Publishing]
日期:2022-08-30
卷期号:25: 267-271
标识
DOI:10.54691/bcpbm.v25i.1768
摘要
In the Internet age, when fans with technology empowerment pursue idols, they will not only make great investment in psychological level, but also make great investment in consumption level, thus giving birth to "fan economy". Weibo not only provided a platform for idol performances, but also provided a channel for fans to express themselves and actively participate, so the "emotional labor" of fans was formed in Weibo. This paper takes emotional labor as the research foundation, takes the Teens in Times and its fan groups as the research objects, and adopts the methods of online ethnography, questionnaire survey and in-depth interview, focusing on the behaviors of idols and their fans in Weibo, to study and analyze the two-way value generated by these emotional labors.
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