In terms of compensation incentives for sales personnel in domestic financial industry, there are uncertainties in the applicability of the research results.At present, it is rare to use game theory to study the compensation incentive of salesmen in financial industry, which is exactly the major point this paper tries to discuss.According to the XY theory of management, the sales staff in the financial industry are divided into two categories: the positive state and the negative state.The game model between the management and the sales staff under this situation is also constructed.