Drivers and consequences of green product and process innovation: A systematic review, conceptual framework, and future outlook

Drawing clear conclusions from the literature on green innovation is challenging, due to its sheer breadth and the inconsistent insights it offers. This study systematically addresses this issue by conducting a systematic literature review of articles on innovation in green products and processes, with the aim of enhancing conceptual clarity and consistency, thus, advancing theory and research. This study reviewed 195 articles relating to both green product and process innovation published during 1991–2016. The articles were analyzed in terms of key attributes of green product and process innovation using content analysis. Based on the analysis, this study identifies the key drivers and consequences, mediators and moderators and develops a conceptual framework of green product and process innovation. It also discusses the limitations and main theories of green innovation literature, and articulates potential paths for future research.