内容(测量理论)
广告
市场细分
风格(视觉艺术)
价值(数学)
产品(数学)
订单(交换)
多媒体
社会学
心理学
业务
计算机科学
营销
艺术
视觉艺术
数学
数学分析
几何学
机器学习
财务
作者
Xueying Li,Wanyu Zhang
出处
期刊:Frontiers in Art Research
日期:2020-08-25
卷期号:2 (4)
被引量:1
标识
DOI:10.25236/far.2020.020401
摘要
The development of new media has greatly enhanced the speed and effectiveness of information transmission, cultural transmission, and emotional communication. The characteristics of short video duration and sophisticated content are in line with modern people's living rhythms and consumption habits, and have gradually become one of the most important information dissemination styles. The development of the market makes the content of short videos more and more rich, and the vertical segmentation of video content in different categories is more and more specific. The ancient style gourmet short video is the product of vertical segmentation of content and categories under the market, in order to enrich the Chinese tradition Characteristic gourmet cooking is the main content, telling about the origin of food and diet culture, and awakening the audience’s yearning and desire for poetic pastoral life in the transmission and interaction, which makes them obtain short-term spiritual satisfaction and attract a wide audience. This article takes “Li Ziqi” as an example to analyze the brand value by exploring its video content, brand characteristics, and communication methods.
科研通智能强力驱动
Strongly Powered by AbleSci AI