Masculinity and Meat Consumption: An Analysis Through the Theoretical Lens of Hegemonic Masculinity and Alternative Masculinity Theories

Abstract Research has found that men are more likely to choose to eat meat, particularly red meat, when compared to fruits and vegetables. This study examines the theory of hegemonic masculinity and discusses how the consumption of meat assists in the production of a masculine identity. Specifically, eating meat allows one to be seen as masculine, and the avoidance of meat permits one to be viewed as feminine. This narrow depiction of gender pushes alternative masculinities and unique eating habits to the sideline, ignoring the agency individuals possess when deciding the fate of their perceived gender. This paper seeks to discover if men, who participate in alternative eating practices, have the ability to define a new variation of masculinity. Four alternative theories will challenge hegemonic masculinity: multiple masculinities, natural masculinity, protest masculinity, and hybrid masculinities. Three examples will display the way marginalized men consume meat: historical upper‐class male fasting, meat consumption within men's ministries, and the vegetarian practices among men. Overall, this paper analyzes the basic concepts of hegemonic masculinity, the gendered consumption of meat, and questions if marginalized men are redefining the way others perceive their masculinity or if they are, in fact, striving to become exemplars of hegemonic masculinity.