Research on the Marketing Strategy of the New Media Age Based on AISAS Model: A Case Study of Micro Channel Marketing

With the arrival of the new media era, the way to the marketing of a enterprise products and brand is being not only more and more innovative, but also more and more depends on the media Compared with the traditional marketing and publicity, the new media marketing contains many outstanding characteristics. Such as the wide audience, the interactive and the entertaining. This paper analyzed the users’ behavior on the micro channel based on the micro channel marketing, and according to the AISAS model more further explores the optimization of enterprise marketing strategy to be a further study to the marketing transformation of a enterprise in the era of new media, We put forward some specific measures such as the strategy of customer positioning and share marketing, which includes the realization of precision marketing, aggregate user, strengthen interaction, rational integration of marketing channels and the specific measures, in order to improve under the new media era of enterprise marketing level and improve the overall efficiency of enterprises.