连续性
手机银行
技术接受与使用的统一理论
期望理论
计算机科学
心理干预
知识管理
干预(咨询)
应用心理学
心理学
计算机安全
社会心理学
精神科
作者
Rong Lin,Yong Xuan Zheng,Jung Chieh Lee
出处
期刊:International Journal of Mobile Communications
[Inderscience Enterprises Ltd.]
日期:2023-01-01
卷期号:21 (4): 518-540
被引量:7
标识
DOI:10.1504/ijmc.2023.131165
摘要
Artificial intelligence (AI) technology has been applied in mobile banking (M-banking); however, the way that AI features influence users' continuance intention (CI) to adopt mobile banking remains unknown. To address this research gap, two AI-based constructs, namely, perceived intelligence (PInt) and perceived anthropomorphism (PAnt), are added to the unified theory of acceptance and use of technology (UTAUT) as pre-implementation intervention variables to explore users' M-banking CI. A survey research design via a convenience sampling method is utilised, and 318 valid samples are collected for analysis. The primary results show that PInt can increase PAnt and both PInt and PAnt foster users' CI by increasing their performance expectancy (PE) and facilitating conditions (FC). This study contributes to the literature by showing that intelligence and anthropomorphism are critical AI features for users' M-banking CI. Banks should design and offer AI-based intelligent and anthropomorphic applications to promote users' CI in M-banking.
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