ORGANIZATIONAL INNOVATION: REVIEW, CRITIQUE AND SUGGESTED RESEARCH DIRECTIONS*

ABSTRACT Despite broad interest and a vast literature, understanding of innovative behaviour in organizations remains relatively undeveloped. to contribute to the development of a more cumulative knowledge base, the author presents a conceptual review of the innovation literature by summarizing and organizing prior research into three related, though often confounded, research streams and identifies major reasons for the inconsistent and inconclusive nature of the research. Strategies for conducting more generalizable innovation research are suggested.