Choosing Less‐Preferred Experiences For the Sake of Variety

Journal Article Choosing Less-Preferred Experiences for the Sake of Variety Get access Rebecca K. Ratner, Rebecca K. Ratner Search for other works by this author on: Oxford Academic PubMed Google Scholar Barbara E. Kahn, Barbara E. Kahn Search for other works by this author on: Oxford Academic PubMed Google Scholar Daniel Kahneman Daniel Kahneman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 26, Issue 1, June 1999, Pages 1–15, https://doi.org/10.1086/209547 Published: 01 June 1999 Article history Received: 01 August 1997 Revision received: 01 December 1998 Published: 01 June 1999