A bibliometric and visualization analysis of Artisan entrepreneurship

Artisan entrepreneurship is an important way to develop economic prosperity in cultural industry, but there is a lack of systematic and quantitative review guidance. With 818 SSCI documents from the Web of Science database from 1992 to 2022, this paper uses bibliometric and visualization analysis methods to review and sort out the research in the field of artisan entrepreneurship, reveal the knowledge base and research hotspots, and put forward suggestions and outlook. The study finds that the knowledge bases of artisan entrepreneurship research include cultural entrepreneurship theory, resources-based theory, social network theory, family entrepreneurship theory and micro-theory of tourism industry development. The research hotspots focus on six themes: artisan entrepreneurs, entrepreneurial drivers, factors influencing the entrepreneurial process of artisans, economic value, cultural values, and social values. Finally, the existing theoretical framework of artisan entrepreneurship is integrated and future research directions and perspectives are proposed from six perspectives.