Сreolized texts as a tool for manipulating public opinion

This article examines creolized texts as an effective tool for manipulating public opinion. Their multimodal nature, which combines verbal and visual elements, is explored as a means of enhancing informational and emotional impact on the audience. The subject of this article is creolized texts in which verbal and non-verbal components interact. The aim of this article is to study creolized texts as a tool of manipulation of public opinion and to identify the mechanisms of their impact. The main objectives of this article are to define the theoretical basis of creolized texts, to identify the key mechanisms of manipulation in multimodal texts, to analyze specific examples of their use in political and advertising communication, and to consider their impact on the emotional and cognitive perception of the audience. The study is based on several methodological approaches, including the analysis of multimodal messages, psycholinguistic approach and semiotic analysis. Scientific novelty is reflected in the comprehensive study of creolized texts as a tool of manipulation of public opinion, i.e., the synergy of their verbal and visual components is systematically studied. The study identifies key mechanisms of manipulation, including cognitive simplification, linguistic persuasion, and the use of semiotic codes, the main forms of creolized texts and strategies of interaction between verbal and visual components. Particular attention is paid to political propaganda in the form of multimodal messages, including campaign posters, memes, and infographics. Analysis of creolized texts of political propaganda and advertising strategies demonstrates their role in managing public perception. The conclusion emphasizes the importance of further research into the mechanisms of influence of creolized texts and the development of methods for their critical analysis.