Whether AI-based Chatbots Influence Destination Visit Intentions?

This study set out to investigate the impact of AI-based chatbot recommendations on destination visit intention.To achieve this objective, we conducted a survey using a sample of 116 individuals and analyzed the data using IBM SPSS-25 software.Our findings indicate that the AI-based chatbot recommendation has a positive and statistically significant effect on destination visit intention.These results are in line with previous research, which suggests that AI can serve as an alternative to consumers seeking information about service products, such as tourism.This study contributes to the development of tourist behavior theory in the field of tourism destination marketing by providing empirical evidence of the influence of AI-based chatbot recommendations on tourists' visiting intentions, adding to the body of knowledge on the topic.