THE FORMATION OF COLLECTIVE SUBJECTS’ SMALL SOCIAL GROUPS IN THE INFORMATION AGE (PROBLEM OF IDENTITY)social groups in the information age (problem of identity)

The article takes a new look at the impact of artificial intelligence (AI) technology on society, which leads to the formation of fundamentally new social groups. The greatest diversity and freedom of development will be allocated to small social groups that directly interact with AI. The model of the new social group should answer the following questions: what opportunities does AI offer? What role can AI play in a small social group? How will people identify with a similar group? The description of the structure of small social groups was used, the multisubject role of the organizer and intermediary of the AI was determined. The concept of «situational community» was used to reveal the equilibrium structure of such groups, where either individual or group identity dominates. In some situations, the AI will be able to replace the person who has left the group as a leader, or to ensure strict observance of the settings that are unchanged for the group, or to play the role of an implicit collective organizer, which, in order to preserve the integrity of the group, transforms its goals and objectives. Small social groups, thanks to AI, will gain access to professional skills and tools for organizing labor that previously had larger social structures. An increase in subjectivity can lead to significant transformations and a change in the role of these social groups. A threat has been identified: the individual may not be able to independently abandon his behavioral-cognitive and emotional identification with the group.