Analysis of the Way to Succeed in OEM

The paper analyzes the plight faced by OEM enterprises based on the view of industry theory.Concluding from the study on specific cases,the author believes that OEM enterprises would be eligible to become specialists in the supply chain by focusing on production.,or to develop their own brands world wide by rationally adjusting the relationship between own brands and the OEM brands Meeting different successful ways,OEM enterprises need to develop totally different organization structure and strength.