The Standard of Taste Debate

On the one hand people like to say that “there is no accounting for taste.” On the other hand, people constantly make judgments about their own and other people’s taste (gustatory and aesthetic). Charles Ludington examines the taste for wine in eighteenth-century England and Scotland, and the taste for beer in twenty-first century America, to argue that taste can in fact be accounted for because it is a reflection of custom, “tribal” identity, gender, political beliefs, and conceptions of authenticity, which are mostly but not entirely conditioned by class status and aspirations. And rightly or wrongly, we judge other people’s taste because taste positions us in society.