新恐怖症
营销
独创性
旅游
消费(社会学)
结构方程建模
消费者行为
价值(数学)
广告
情感(语言学)
业务
大型超市
心理学
位于
食物消费
地理
社会心理学
社会学
经济
农业经济学
精神科
机器学习
统计
人工智能
考古
沟通
计算机科学
社会科学
数学
创造力
作者
Suvidha Khanna,Komal Nagar,Vinay Chauhan,Sheetal Bhagat
出处
期刊:British Food Journal
[Emerald (MCB UP)]
日期:2021-12-22
卷期号:124 (2): 550-572
被引量:13
标识
DOI:10.1108/bfj-04-2021-0403
摘要
Purpose The purpose of the paper is to find out how food neophobia, perceived risk and perceived value affect their consumers' attitude and consumption intention toward street-food, when researching tourists' food consumption. Design/methodology/approach The framework is tested using primary data collected from 445 tourists drawn from a main urban center of Jammu situated in northern India. Structural equation modeling (SEM) technique was used to analyze data using partial least squares (PLS) method. Findings Findings of the study provide evidence that perceived value of the street-food vendor through word of mouth (WoM) positively influenced tourists 2019 attitudes and intention to consumer street-food, while food neophobia lead to negative attitude and intention to consume. The findings further indicate that a significant negative relationship exists between perceived risk and intention to consume street-food. Originality/value Although several studies have been conducted in the past related to the food experiences of tourists at various destinations, the current study is the first attempt to offer an Asian perspective on and fresh insights into factors affecting tourists' street-food selection in unfamiliar environments. The paper is useful for both practitioners and academicians interested in tourist consumption behavior and food tourism, as it would help in developing effective marketing and operational strategies to develop tourism through street-vending management.
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