The Influencing Factors of Social Media Self-Presentation in Online Communication: An Analysis of Online Communication Behavior

In recent years, with the continuous development of online communication, more and more people use social media; not only does it bring convenience, but it also has a certain impact on users. This study aims to analyze the communication behavior of individuals in the new communication context from the perspective of communication, take WeChat and Microblog as the main media platforms, analyze people's use of We Chat and Microblog and social anxiety through questionnaires, Examine the elements that influence how people present themselves on social media, and propose theories about how online communication among current users and social anxiety are related. The online survey was completed by 304 persons from throughout the country. For data analysis, linear regression was utilized. According to the results, social media dependence, social anxiety, sharing content anxiety, privacy anxiety, and interaction anxiety positively affect social media self-presentation, and the impact of self-evaluation anxiety on social media self-presentation needs further research. According to empirical studies, while internet communication enriches our lives, users are becoming increasingly alienated, and a more rational communication space should be created to support human development.