RESILIENCE UNVEILED: A DEEP DIVE INTO ASNAF ENTREPRENEUR RESILIENCE

Resilience is critical in the entrepreneurial journey, particularly for Asnaf entrepreneurs who face unique challenges within their socio-economic context. This qualitative study explores the resilience of Asnaf entrepreneurs through in-depth semi-structured interviews. Thematic analysis of the interview data reveals key elements that contribute to their resilience, including human resource resilience, digital readiness, communication strategies, economic stability, psychological well-being, and risk resilience. The study also examines the resilience of Asnaf entrepreneurs in specific areas such as financial resilience, income resilience, organizational resilience, business operations resilience, and the durability of their support systems. Participants share personal views on the factors that shape their resilience, providing valuable insights into the strategies and mechanisms they employ to navigate challenges and sustain their businesses. The findings have implications for stakeholders, policymakers, and practitioners seeking to support Asnaf entrepreneurs. By understanding the unique resilience factors at play, tailored interventions, and support programs can be developed to enhance the resilience and sustainability of Asnaf-led businesses. This study contributes to the literature on entrepreneurship and resilience, offering a deeper understanding of resilience within the context of Asnaf entrepreneurs and providing a foundation for future research and practical applications.