业务
价值(数学)
营销
股东
股东价值
人力资本
资源(消歧)
人力资源
源获取即初始化
产业组织
基于资源的视图
公司治理
经济
资源配置
竞争优势
管理
财务
市场经济
机器学习
计算机科学
计算机网络
作者
Jonathan A. Jensen,Lane Wakefield,Brian R. Walkup
出处
期刊:Journal of Sport Management
[Human Kinetics]
日期:2023-03-01
卷期号:37 (2): 73-87
被引量:1
标识
DOI:10.1123/jsm.2021-0292
摘要
Numerous studies have investigated the influence of sponsors on the sport organizations with whom they partner. However, rather than simply assessing the impact of a new, incremental sponsor, which should result in a net positive for the sponsored organization, we quantify and isolate the effect of resources provided upon the switch of one sponsor to another. Furthermore, the resource-based view of the firm is utilized as a theoretical lens to understand the effects of these resources on demand, the ability to recruit human capital, and organizational performance. In Study 1, we analyze 15 years of data from 98 sponsorship agreements, finding that switches provide additional resources, but do not positively impact demand, recruiting, or performance, even in subsequent years. In Study 2, we find that the financial commitment necessary to acquire a sponsorship from a competitor does not result in a corresponding increase in shareholder value for the sponsoring firm.
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