Exploring the economy of creativity and culture in the light of Industry 5.0: a systematic literature review of the setup of creative industries

Purpose This study aims at stirring up the existing research conducted in the field of creative economy (CE) and also in the context of Industry 5.0. CE encompasses all the creative industries/businesses which form a major part of the knowledge-based economy. The functionalities of these setups, their global trends and developments are to be assessed for a better understanding of its present circumstances and its prospective opportunities by augmenting Industry 5.0 and its core principles. This provides a comprehensive illustration to enhance the economic, social, creative and sustainable performances of the creative industry. In addition, the study also seeks to identify the dynamics of creative units and how it could highly contribute to the glorification of the creative and cultural history in the Indian economic backdrop. Design/methodology/approach The study adopts a systematic literature review process to fulfill the research objective. Four critical databases in Scopus such as Emerald Insight, Springer Link, Sage Publications and Taylor and Francis have been chosen for the review process. Following the critical literature review process, the chosen articles from each database have been retrieved for an exhaustive analysis within a time frame of 2013–2023 to evaluate the research evolution on the subject area. Findings The paper identified various research dimensions and perspectives of the researchers in the area of study. This gives a platform to extensively evaluate the capabilities and functionalities of the sector for strategy building and enhancing returns from the sector. Research limitations/implications As the methodology was restricted to top 5 articles from 5 important databases, the study was limited to only those articles and the other open-access peer-reviewed articles/journals/databases have not been considered which is a major limitation. Alongside, as the time frame was restricted for a period of 10 years and only English language papers were chosen, prior study has not been considered, which is also a key limitation to the study. Practical implications Policymakers, i.e. government and institutions, can understand the existence and contribution of the CE in different geographical regions for a specified period of time. This helps them understand the new revolution, Industry 5.0, and how they could merge their concepts to bring innovations in the sector and support in building sustainable cities in the emerging economies. Originality/value As the paper works on bringing out the viewpoints of multiple authors and research works, it is considered to be a novel study as none of the previous studies, especially systematic literature review works, have been done only in high-quality journals of Scopus database. Therefore, the study holds high-quality information which can be significantly used by creative business units.