Adaptive display white point under various ambient conditions

Abstract Display technologies have been developed to adjust the display brightness and color under different viewing conditions, providing better viewing experiences to users. Solutions have been proposed to adjust the display white point according to the ambient light condition, which roots into the underlying chromatic adaptation mechanism in the human visual system. This study was carefully designed to reveal the necessity to consider the ambient light level and display luminance together, which affects the viewing mode, when adjusting the adaptive display white point. The results clearly suggested that when the display luminance was greater than the ambient light diffuse white luminance, the display was viewed in the self‐luminous mode and the display white point was not significantly affected by the ambient light chromaticities. In contrast, when the display luminance was lower than the ambient light diffuse white luminance, the display was viewed in the surface mode and the ambient light chromaticities had a significant effect on the display white point, especially when the surround ratio was high.