The impact of big data analytics and artificial intelligence on green supply chain process integration and hospital environmental performance

Big data analytics and artificial intelligence (BDA-AI) technologies have attracted increasing interest in recent years from academics and practitioners. However, few empirical studies have investigated the benefits of BDA-AI in the supply chain integration process and its impact on environmental performance. To fill this gap, we extended the organizational information processing theory by integrating BDA-AI and positioning digital learning as a moderator of the green supply chain process. We developed a conceptual model to test a sample of data from 168 French hospitals using a partial least squares regression-based structural equation modeling method. The findings showed that the use of BDA-AI technologies has a significant effect on environmental process integration and green supply chain collaboration. The study also underlined that both environmental process integration and green supply chain collaboration have a significant impact on environmental performance. The results highlight the moderating role of green digital learning in the relationships between BDA-AI and green supply chain collaboration, a major finding that has not been highlighted in the extant literature. This article provides valuable insight for logistics/supply chain managers, helping them in mobilizing BDA-AI technologies for supporting green supply processes and enhancing environmental performance.