电视会议
心理学
启发式
认知
质量(理念)
领域(数学)
面子(社会学概念)
电话会议
面对面
认知负荷
计算机科学
多媒体
社会心理学
认知心理学
人工智能
语言学
哲学
数学
认识论
神经科学
纯数学
作者
Carlos Ferrán,Stephanie Watts
出处
期刊:Management Science
[Institute for Operations Research and the Management Sciences]
日期:2008-09-01
卷期号:54 (9): 1565-1578
被引量:109
标识
DOI:10.1287/mnsc.1080.0879
摘要
This research uses dual-process cognitive theory to describe how people process information differently when it is delivered via videoconference rather than when it is delivered face-to-face. According to this theory, relative to face-to-face communication, people in videoconferences tend to be more influenced by heuristic cues—such as how likeable they perceive the speaker to be—than by the quality of the arguments presented by the speaker. This is due to the higher cognitive demands that videoconferencing places on participants. We report on a field study of medical professionals in which we found differences in information processing as predicted: participants attending a seminar via videoconference were more influenced by the likeability of the speaker than by the quality of the arguments presented, whereas the opposite pattern was true for participants attending in-person. We also found that differences in cognitive load explain these effects. The discussion on the theoretical model and associated findings explains why prior videoconference studies have not consistently found main effects for media. The findings also show that videoconferencing is not like face-to-face communication, despite apparent similarities.
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