Peasants Participation in Tourism Decision-making Behavior Structural Model and Its Application

This study attempts to examine the structural effects of conditions of tourism development, attachment of local community, tourism-impact, participatory tourism ability's factors on participatory tourism attitude and on local residents' decision-making for tourism development. To achieve the above goal, the research hypotheses are proposed. Four hundred questionnaires by interview survey of randomly selected residents tourism destination at waterfront district in Hefei city. A confirmatory factor analysis and structural equation modeling procedure were performed, respectively, by utilizing the LISREL procedure. The conceptual model of peasants participatory tourism behavior was analyzed with structural equation modeling procedures. In the resulting structural equation model, six hypotheses are supported.