Research into the brand strategy of enterprises

An institution of brand strategy of enterprises is the only way for enterprises to change from channel competition into brand competition, and the one for enterprises and products to come to the customers, which is the supportive force of brand humanization. The operating bases of brand strategy of enterprises include the bases of products, of capital, of human resources, and of market. To improve the brand management of enterprises demands the improvement of serial effects of the relevant brands, utilization of innovation for the improvement of brand combination, enhancement of the relation with the customers, and construction of brand's proper living environment.