IBM

IBM (International Business Machines Corporation) is one of the most illustrious companies in the tech industry. In many ways, an argument could be made that IBM created the computer industry and many of the standards that go with it. If one were to point to one company as critical to the creation of modern computing, IBM would be a serious contender. Even more astounding is the fact that it has a history of more than 100 years, which predates the age of the computer! In this chapter, we look at how IBM’s history has determined its culture and how it has influenced their approach to the cloud. Based on these insights, it is possible to understand what kind of company IBM is and how they approach the cloud.