消费(社会学)
可持续消费
气候变化
背景(考古学)
业务
消费者行为
产品(数学)
营销
大众传媒
媒体报道
全球变暖
广告
经济
自然资源经济学
微观经济学
社会学
生产(经济)
古生物学
几何学
生物
社会科学
数学
媒体研究
生态学
作者
Yubo Chen,Mrinal Ghosh,Yong Liu,Liang Zhao
标识
DOI:10.1177/0022243719865898
摘要
As sustainable consumption becomes increasingly important, firms must better understand the drivers behind the consumption of these products. This article examines the effects of mass media in the context of the U.S. hybrid vehicle market. Drawing on monthly sales data, the authors provide evidence that the general coverage of climate change or global warming by major media outlets exerts an overall positive impact on the sales of hybrid vehicles. This impact mainly comes from the media reports that assert that climate change is occurring. In contrast, media coverage that either denies climate change or holds a neutral stance on the issue has little impact. The authors provide preliminary evidence that a social norm advocating for environmentally friendly consumption plays an important role in how media coverage affects consumer purchase. They provide implications for theory and practice and call for future research that examines the causal impact of media in general on consumer decisions, especially in domains that are crucial for the society.
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