The pure rutile and Ag‐rutile nanomaterials were synthesised using sol–gel route and the effect of Ag concentration on the composite photocatalyst activity was investigated. The results show that the Ag 0 particles are deposited on the rutile surface, forming Ag‐rutile heterojunctions. The high concentration of Ag is beneficial to inhibit the recombination of electrons and holes, meanwhile, excessive Ag particles will hinder the absorption of light source and adsorption of RhB molecules. Therefore, 2% of Ag rutile exhibits the highest photocatalytic activity.