34.2: Invited Paper: High Image Quality ADS PRO TV Comparable to OLED

ADS display mode has many advantages, especially wide viewing angle, and has been widely used in various LCD products. In this paper, based on the upgraded ADS PRO technology, we adopt high CR negative liquid crystal, low reflection surface materials and process, oblique angle light leakage compensation film, spectrum matching optimize of BLU and RGB resin, and combined with mini LED backlight. Based on these methods, we achieve the native CR >3000:1, extreme black state with reflectivity < 1.5%, high ambient color contrast, no color shift angle of > ±60 °, and DCI P3 99% high color gamut. Its ultimate picture quality can be equivalent to OLED.