Identity construction through talk of difference and similarity: blocking and threading analysis

Abstract Identity construction is a continuous process that permeates all social life. Drawing from intercultural communication scholarship and the Bakhtinian perspective on the construction of the self, we suggest that identity is constructed in talk through the interplay of socially constructed, ideologically imbued similarities and differences and propose the blocking and threading analysis (BTA) method to study this process. Blocking refers to constructing differences and social boundaries, whereas threading creates similarities, unity, and commonality. These practices are intertwined, and we argue that identity emerges from the constant shifts between the two. The four-step analytical process entails identifying positioning, recognizing connected utterances, interpreting blocking and threading, and examining their shifts. We illustrate the analytical force of BTA by an analysis of an extract from a focus group discussion among an interprofessional healthcare team. The method requires further application to different datasets, but it shows promise in terms of bringing new insights into research on identity construction.