Building a global community of health for all: A positive discourse analysis of COVID-19 discourse

‘A global community of health for all’ has become a dominant concept in China’s global health governance system. Although this concept has been investigated by several studies in different domains, little attention has been given to its discursive legitimation in China’s media communication from a linguistic perspective. To fill this gap, the present study employs positive discourse analysis to investigate how the aforementioned concept is legitimised via the predominant discourses associated with COVID-19 in state-run Chinese English-language newspapers. The findings show that the Chinese news media attempted to formulate the positive discourses, including cooperation as a win-win solution, people’s lives and well-being as the priority and science as the spirit, though the discourses may not resonate with some countries. The findings shed light on the use of language by the media in promoting official ideologies, projecting China’s national image and improving China’s international relations amid a global health crisis.