Digital Transformation, Ambidextrous Innovation and Enterprise Value: Empirical Analysis Based on Listed Chinese Manufacturing Companies

Text analysis was used in this study to construct the index of digital transformation degree in manufacturing enterprises. On this basis, an empirical test was conducted on the relationship between digital transformation, ambidextrous innovation, and enterprise value. The results show that: digital transformation has a significant positive impact on the enterprise value of manufacturing enterprises. Digital transformation can promote the rise of enterprise value through technological innovation, business model innovation, and their combination, where ambidextrous innovation plays a mediating role. For manufacturing enterprises, the impact of digital transformation on enterprise value has a single-threshold effect and a double-threshold effect, respectively, with technological innovation and business model innovation being the threshold variables. The synergy of technological innovation and business model innovation plays a stronger mediating role compared with a single innovation model. The conclusions of this study have certain theoretical and practical significance for systematically revealing the intermediate mechanism of digital transformation affecting enterprise value and then promoting manufacturing enterprises to make remarkable accomplishments in digital transformation.