The Effect of Eco-Friendly and Ethical Consciousness on the Intention to Visit an Eco-Friendly Restaurant: Focusing on the Mediating effect of social capital

It is more important than anything else to understand the factors that affect consumers" behavioral intentions these days when governments, corporate consumers and their various campaigns for the environment are being serialized. In this study, the customer"s environmental awareness and environmental awareness do not have any effect on the intention to use an environmental food service company, and in particular, we want to analyze social trust, social, and social relationships that have a lot of influence on consumers" awareness. A research model and buffers were established through consideration of source studies, and the data of 346 copies were confirmed through Amos and process macros. As a result of the analysis, it was found that consumers" eco-consciousness and ethical awareness had a positive (+) effect on their intention to use an eco-friendly restaurant, and it was verified that trust and social relationships mediated between them. Through these analysis results, it suggests the necessity of eco-friendly practices by showing that restaurant operators and practitioners that eco-friendly restaurant management acts as a strong variable in consumer intentions.