Easy to Make, Hard to Revise: Updating Spontaneous Trait Inferences in the Presence of Trait-Inconsistent Information

Previous research has shown that perceivers spontaneously form trait inferences from others' behaviors received at a single point in time. The present work examined the persistence of spontaneous trait inferences (STIs) in the presence of trait-inconsistent information about others. We hypothesized that STIs should be resistant to change over time and in the presence of new trait-inconsistent information due to perceivers forming and storing multiple STIs independently in memory. Consistently, Experiments 1a and 1b showed that initial STIs were not affected by new trait-inconsistent information. Experiments 2 and 3 revealed that STIs were persistent over 48 hours. Two experiments also tested memory reconsolidation as a possible mechanism of updating first impressions. While STIs were not substantially affected, spontaneous goal inferences (SGIs) were elevated among those with a better explicit memory of behaviors after learning trait-inconsistent information following a memory reactivation procedure. Implications of these findings on impression formation and updating processes are discussed.