The significance of the cartographic sign: influences of symbol shape on intuitive judgments

Some of the maps we encounter in our daily lives have become simpler and smaller, to the extent that they may employ only a single symbol to depict a particular incident. As maps and their symbols are never neutral, research on visual semiotics emphasizes the importance of exploring the implicit, connotative effects of signs on human responses. This study, therefore, aimed to assess the influence of simple monothematic web maps on map users’ judgments. It examined how the severity of negative geospatial events was perceived when represented by cartographic point symbols that varied in shape. In total, 72 maps (12 negative topics, each depicted by six map symbols) were rated by 82 participants. The results showed that asymmetric star symbols led to the highest estimates of the events’ perceived severity, followed by symmetric star symbols. Triangle and rhomb led to the lowest ratings. Circle and square showed the most variable results: they led to high and low ratings depending on the map topic. The findings demonstrate that map symbols influence how people imagine geospatial events. These findings call for a more vigorous focus on the connotative meanings of visual signs in cartographic research and practice.