International Trade and international transportation are the origin and derivation. As a link, bill of lading connects trade, transportation and finance, which brings convenience to international trade transactions. Thereinto, the endorsement of bill of lading is one of the cases should be paid attention to. The law endows the bill of lading with three functions. The endorsement of the bill of lading is one of the requirements to realize its functions. According to the records and classification in the consignee column of the bill of lading, it has a more complex business practice to instruct the transfer of endorsement and delivery of the bill of lading. This paper discusses the special situations of "teledischarge", "letter of guarantee" and "non endorsement". According to the analysis, it is clearly pointed out the matters that all parties should pay attention to, which can help practitioners avoid relevant errors. These results shed light on guiding further exploration of endorsement in bill of lading practice.