Shifting frames: Collective action framing from a dialogic and relational perspective

Abstract This article discusses (a) sustained critiques of framing theory and of collective action frames, (b) the development and implications of a dialogic and relational alternative, and (c) suggestions for how to pursue this alternative approach using mental models. Proponents of framing theory have advocated that a dialogic and relational alternative could prove fruitful in advancing sociological understanding of the variety of contexts in which social movement discourse takes place. Drawing insights from the work of several scholars, I propose what this alternative entails in terms of both theory and research. Parallel to the development of relational sociology, academics have developed discourse mapping techniques that blend network analysis with cultural analysis. I suggest that one way researchers can integrate a dialogic and relational approach into their analyses of framing is through the use of mental models.