Choice Based on Reasons: The Case of Attraction and Compromise Effects

Journal Article Choice Based on Reasons: The Case of Attraction and Compromise Effects Get access Itamar Simonson Itamar Simonson Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 2, September 1989, Pages 158–174, https://doi.org/10.1086/209205 Published: 01 September 1989 Article history Received: 01 January 1988 Revision received: 01 March 1989 Published: 01 September 1989