Date Analysis Of Consumers’ Purchase Intention Based On The Safety Of Food Plastic Packaging Materialst

Abstract With the rapid development of food technology and the packaging industry, frequent food contact packaging safety issues. This paper uses questionnaire survey method to obtain related data and uses methods such as multivariate ordered Logistic model to explore the relationship between food packaging material safety and customers’ purchasing intention. It is found that consumers are short of knowledge about food packaging. Education level, food packaging safety knowledge, and perceived risk have a negative impact on consumers’ purchasing intention plastic packaging materials and food. And there is a positive correlation between health status and consumers’ purchasing intention of buying food with plastic packaging materials. We should strengthen the promotion of plastic packaging materials and food, strengthen the risk control of plastic packaging materials and food, and improve the safety management of plastic packaging materials and food.