Cost control problems and countermeasures of e-commerce enterprises under the background of big data and Internet of Things

The scale of e-commerce in China continues to expand, and it has a relatively good development prospect. However, there are many problems in cost control in the development of e-commerce in our country. E-commerce companies have many problems in terms of promotion costs, warehousing costs, and operating costs. Although predecessors have made great achievements in this field and helped e-commerce companies solve problems related to cost control, there are still many problems in e-commerce companies. Question. This article starts with big data and Internet of Things technology, and focuses on storage costs and transportation costs to solve the problems of cost control in e-commerce companies. The problems existing in the development of e-commerce enterprises are: (1) The cost control system is not mature enough, the business scope is not clear, the cost control lacks innovative awareness, the logistics cost remains high, and the logistics management model is unreasonable. In order to solve these problems, we built a transportation cost optimization model and an operation cost optimization model based on big data and Internet of Things technology. Transportation cost and operation cost are two important components of the cost of e-commerce enterprises in my country. The model has been verified to effectively reduce transportation costs and operating costs, which is of great significance to reducing the cost of e-commerce enterprises in my country, can solve the problems of e-commerce enterprise development, and promote the development of e-commerce in my country. Finally, according to the model constructed by the questionnaire survey and the article, we put forward corresponding suggestions (1) optimize customer relationship, improve the enterprise model (2) promote enterprise innovation, and promote the transformation of marketing costs (3) improve the degree of informatization of e-commerce enterprises.