Understanding public preference for misinformation interventions: support for digital platform monitoring, media literacy education and legislation

Purpose Concerns regarding the implementation of interventions to address misinformation have been prominent in Hong Kong and other regions. This study aims to explore the factors that influence public support for digital platform regulation, media literacy education and legislation in the fight against misinformation. Design/methodology/approach This study utilized data from a nationally sampled survey in Hong Kong ( N = 1,654) collected during the COVID-19 pandemic. Findings Perceptions of the direction in which misinformation is biased moderated the influence of the third-person perception on support for all three intervention types: digital platform regulation, media literacy education and legislation. As individuals differ in their focus on either penalizing those who spread misinformation or safeguarding themselves from potential consequences, varying strategies are favored. Media literacy education stands out as a preferred approach since it neither penalizes individuals nor restricts freedom of expression, offering a gentle form of intervention. Practical implications Governments may view media literacy education as a favorable intervention, as it garners support without infringing on free speech. Conversely, individuals advocating for more stringent measures, such as enforcement actions, may lean towards legislation rather than literacy education. Originality/value This research is unique in its simultaneous comparison and contrast of public support for three misinformation interventions. It underscores the significance of taking both third-person perceptions and perceptions of bias of misinformation into account when considering strategies to combat misinformation.